I’m here to talk about a no-longer new concept writers are using to help promote their books in this day of so much new material for readers to choose from. “Street Teams” are dedicated groups of readers and writers who form a club of sorts centering around one author and her books. These teams take lots of different forms: review crews where the members’ only tasks are to review the author’s books; physically mobilized teams who go out and put bookmarks in books on the shelves and talk to book store owners, librarians, and other readers; social groups who only meet online and chat; combinations of the above.
I have very recently taken the plunge to start a Reader Fun Group. (Triple L – Lizbeth’s Loyal Legions.) In the last ten days I’ve gathered nearly 50 readers to join my Facebook group and they’re starting to help me share announcement posts on FB and Twitter. Soon they’ll write some reviews for my newest release.
I’m super excited about trying this, and I love all the members of the group—we’re beginning to share pictures from our home lives so we get to know about pets and hobbies and other favorite authors—among other things. I don’t know how long everyone’s fresh excitement will last, but I hope we can continue having fun and create some really interesting promo moments!
I’d like to have your take on all of this. Are you familiar with the street team conept? Does anyone here belong to one? (I know some of my Triple L’s frequent GLIAS!) Do you have a great time on the team, or do you feel pressured to over-promote for your authors? What kind of perks have you gotten for being a team member? What’s your biggest motivation for joining?
I know I’m babbling questions, but this is a big deal to authors. We’d really like to give our readers what they want, and with so many of us out there handing out everything from mints to hand sanitizer, it’s important for us to know what YOU want from us!
I have a choice of any of my currently available books in e-format for a commenter today. I’d love to have your thoughts on street teams and promo in general.
Also—I’m super excited about my new release just around the corner. Don’t forget to go and pre-order “The Bride Wore Starlight” from any of your favorite retailers.
Finally—if you’re interested in MY fun team The Triple L’s – click HERE for the FB link. Come on over and ask to join! But only if you want to have fun, ( and like my work, and have a little time to help us promo now and then)!